"Any publicity is good publicity..."
If a card you control causes you to lose any amount of influence, you may place a token on this card. The number of tokens on this card cannot be modified by any other card effect.
RELEASE THE DIRT - [G][G][G][G]
COST: X is the number of tokens on this card. Pay X. Remove X tokens from this card.
EFFECT: Your opponent's Faction loses X influence. If X is 3 or more, your opponent's Faction loses 1 influence for each card named "Smear Campaign" you control.
"...Except when it's bad publicity."